Table of Content
If you want to build your brand and your internal culture around the concept of “fun,” that means you’re going to need fun people on board. It shouldn’t be very difficult finding questions HR can ask in interviews to screen prospective job seekers and see how fun and/or witty they are. Put a miniature toy-sized kid car in your branch parking lot. You can use either a vintage one from a second-hand store like Town & Country Credit Union , or you can pick one up at Toys-R-Us. Chain the thing to a bolt stuck in the concrete if you don’t want to see it disappear.
As a financial services marketing executive (which means you’re considered a financial advertiser), you’ll experience the highest CPCs on Facebook at $3.77 per click. Yes, that’s considered high, but it’s also a real bargain when you compare it to a similar keyword campaign on Google. The popular terms “insurance,” “loans,” and “mortgage” are the three most expensive keywords on Google. Each of these can cost you as much as $50 per click.
Automate Direct Mail Marketing
When a PNC customer is banking online, they can just “punch” a little piggy bank icon that pops up from time to time. Whenever they “Punch the Pig,” money transfers from checking to savings in a pre-defined amount specified by the customer. For smartphone users, the “punch” is actually a “shake”. Users can decide how often the pig pops up or choose to let PNC surprise them randomly. You’ve heard the expression “you get what you give.” That’s how it works when you want people to change behaviors. If you want someone to take action or do something differently than they have in the past, you’re going to have to incent/reward those behaviors.
There are various reasons that consumers go unresponsive – changing priorities, anxiety, and even losing a competitor. These videos explain the mortgage process and any mortgage loan programs you might think would fit their situation. Use a YouTube video to introduce yourself in a nearly personal way. This unique marketing approach will begin to build an emotional connection and, believe it or not, gain trust and rapport. Even the most basic credit management best practices are unknown to many.
Educate People on How to Improve Their Credit
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization. A simple online form or a link to your preferred review site are both excellent options. Another tip is to ask for a review shortly before or just after their closing date.
Imagine how much fun it would be to bring your next ad to life — literally. Commonwealth Bank has run a mobile-driven, augmented reality advertisement in key Australian markets. The ad, placed in a number of Australian newspapers, invites readers to download the CommBank 3D reader app so they can explore Cherryford Hill, an interactive virtual town.
Make Sure You’re First to Market
You can easily schedule posts as far in advance as you’d like. You can also duplicate posts to other accounts in one easy step. First, it’s almost impossible to blog consistently if you don’t have a content calendar.
Defining each person that can be interested in your business services is the first step towards customer journey development. Focus on business news websites to publish your paid articles and news there. Use the potential of paid banners and ads on such websites too. Product testimonials to show your successful clients and their business history.
Teach people how to improve their credit score
Film a video for each of the steps clients go through when they get a mortgage with you. Clients always want to know more about what’s coming up during the home-buying process. You can email them each video as they complete the previous milestone. But it’s hard to know exactly what kinds of mortgage videos people will find useful and interesting. Here are 20 FRESH ideas ways to boost your mortgage marketing right now. Top of Mind’s Surefire CRM has set-it-and-forget-it workflows designed for these marketing campaigns and more.
In fact, personal loans shouldcontinue growing as lenders look to pull back a bit from issuing credit cards and auto loans. In fact, Sidekick, our mortgage marketing product, does just that. He takes over your mortgage marketing so you don’t have to lift a finger to be remembered by everyone that matters to you. Ask every single new lead you get how they heard about you. Most of the time, they’ll have at least a vague idea.
Learn how consumer insights and intent signals can transform your marketing campaigns. Stay up on the latest sales training tips and strategies, plus special offers on aged leads. You know more influential people than you think you do. Your friends, neighbors, church, and more can all be yet another source of potential customers and referrals.
You need to identify a profile of your perfect customer. The identification should be based on market research, data from networks like the online interaction of users. Note that you’ll likely have several types of “target” persons.